For Parents

WHAT IS EST. TODAY?

Est. Today is a fun, interactive online design community where users can design, share, and shop stylish, cool fashion.

WHO IS EST. TODAY FOR?

Est. Today is designed for girls between the ages of 8 – 14 but open to anyone who appreciates the fashion design process.

IS YOUR WEBSITE SAFE?

We are committed to creating a safe online environment for our users, their families and their friends. We also know that our users LOVE hanging out with their friends and having a good time. Est.Today.com offers the best of both worlds!

Est. Today employs what is called white list chat throughout our site. This means that all communication between our users occur through pre-screened, predetermined text. Our users cannot use text that they themselves create. We’ve left a lot of room for your child’s personality to shine through without compromising on their safety.

For more information please refer to Est. Today’s Privacy Policy.

WHY DO YOU COLLECT AN EMAIL ADDRESS?

Many of the features of the Est. Today website can be enjoyed without providing an email address. In order to gain access to advanced features we ask our users to create an Est. Today User Account which requires an email address. Advanced features include entering contests, saving designs to a digital closet, and hanging out in our Est. Today Virtual Showroom.

We use email addresses to send important messages to our users about their accounts. For example, below are some of the reasons we would send an email:

  • Send a reminder of the user’s Est. Today user name and password
  • Answer questions when they are submitted through the contact us form
  • Send tracking info to users who have purchased merchandise
  • Send an Est. Today newsletter (if an account is signed up to receive newsletters)

We do NOT share customer email addresses with any third party vendors or companies for the purposes of solicitation or advertising.
For more information please refer to Est. Today’s Privacy Policy.

WHAT ARE THE BENEFITS OF EST. TODAY?

Est. Today is a fashion community which empowers users to create clever, stylish and downright cool fashion, collaborate with friends, and bring their design creations to life. Our fashion community represents a place where they can exert their preferences and gain confidence in a fun and exciting environment.
At Est. Today, our users have a safe place to be inquisitive, try new things and find their own voices – gaining vast amounts of self esteem along the way.

DOES JOINING EST. TODAY COST ANY MONEY?

Nope, it’s free. So go ahead and design away to your heart’s content. You will need to create a user account if you would like to save your designs to a digital closet or hang out in our Est. Today Virtual Showroom – but that’s free too.