Left to right (Angela Broyles, Christine Cote, Tracy Sun, David Cote)
Where can a young girl go when she wants to create a wardrobe all her own? No, not the mall, where grown-ups have already created pieces for her, but to her computer, where she can tap into her inner design maven and call her own style shots. Poised to transform the way young girls interact with and purchase clothing, Est. Today is an online fashion studio that gives tweens the creative license and platform to create, showcase and buy clothing they design themselves.
Founded by the husband and wife team of David and Christine Cote, Est. Today was inspired by their desire to give their own 12-year-old daughter (and other creative tweens like her) the ability to bring her fashion designs and ideas to life. "Our goal is to allow girls to create and interact with their designs online but also bring their designs to life and wear them in the real world," says CEO David Cote. "We do this by building a company that combines the virtual and real world together.”
Powered by a talented team of individuals and a company vision to empower voices and lives to make a positive impact on the world, Est. Today has a single mission to become the first collaborative fashion company. By combining innovative online design tools and a vibrant virtual world with real-world clothing and accessories, the management team at Est. Today provides knowledge, inspiration and choice to tween girls who want to create their own fashion designs and share them with their friends.
"Est. Today is all about handing over fashion control to the girls," says CEO David Cote. "By giving them the collaborative tools and guidance to design their own fashion, and allowing them to share these designs with their friends, we're starting a Fashion Revolution based on empowerment."
Join the Revolution at www.esttoday.com!
